“something is happening that is evident in the digital smoke signals... This is computational behavioral economics,” he said. “We’re part of a whole new science here.”
Robert Kirkpatrick, director of Global Pulse (quoted in Lohr, 2011)
References and further reading
Global Pulse: Harnessing innovation to protect the vulnerable. Website (link)
Steve Lohr, pSR1 The New York Times. December 18, 2011. (link, may require registration and/or fee)