Cluster industry activity/sourcing models/examples along a horizontal axis.
2. Then ask students to take 5' to list examples of business activities or services or products that fit our evolving definition of (out)sourcing.
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3. Draw a long axis on the whiteboard. Mark positions along the axis, "In-House internal capability" - "Outsourced supply" - "Marketplace transaction"
4. Above the axis cluster terms that distinguish the models/examples.
Some seed examples:
Electricity supply
Gas supply
Telephone
Internal phone extensions (PABX: private automatic branch exchange)
Mobile phone
Internal http
Public http
Internal email
Public email
Commercial printing
Desktop printing
Network printing
Customer support on customer sites
Customer telephone support
Customer support via internet
Information systems hardware...
Information systems software...
Database development...
Database management...
Software development...
Software maintenance...
Post/parcel delivery
Delivery of goods in locale/region
Delivery of goods in region/nation/international
Bulk shipments, sea freight
Bulk airfreight
Rail services:
Site rail transport
Regional rail transport
Claims processing
Sales process
Market analysis
Quality audit
Accounting services
HR activity
Banking activity
Regulatory compliance
Manufacturing goods
Research and development
(and the list goes on...)