The MGS Blog

Friday, October 31, 2014

Storyboarding ideas

Why should I care about what you've got to say?
Storyboarding is a technique I can use to help craft my message (Reynolds, 2008). Going about the business of presenting ideas has to be seen as a process. It's a creative process that rarely proceeds in linear, sequential fashion from initial concept through to completed work. The problem with software tools like PowerPoint is just that, they are tools, part of my equipment but not the source of my inspiration nor necessarily the subject matter. That said the tools are great aides for producing 'the work' but I need to include all the equipment I'm going to use because it's all part of the process and therefore necessary and relevant: sticky notes, whiteboard, back-of-a-napkin, sheets of paper, and software tools.

Foremost I should know what my message is. In this case, I want to convince others that storyboarding is a great way of structuring a persuasive narrative. I also want to link this to the idea that the media I use is merely an adjunct to the the narrative, even when I capture and distill my story in a close-ended format like film. What I mean is by this is that the narrative still needs me (and you the audience) to interpret it.

Garr Reynolds describes 'crafting the story' as a process, a process that takes place over a number of steps (Reynolds, 2008). I'll use the phrase 'categories' rather than steps. The process of crafting the story starts from a 'core message after which we branch into a mixed sequence of activities that I'll paraphrase from Reynolds as follows:
  • Brainstorming
  • Grouping & identifying the core
  • Layout and organising
  • Dry run and re-organising
Implicit in the process is its iterative, non-linear nature.

Let's look at "The Learner's Journey in Practice" by Brian Sawyer to illustrate the narrative of a story and an approach to structuring it. Sawyer presents a case of storyboarding with a colleague (Michael Milton) to outline the detail of a book chapter. They structure the chapter around a learner's learning process. They start from a basic linear narrative ploy, learning as a journey with a beginning, middle, and end. The learner they envisage needs to cover a number of major points and the major points are interspersed with supporting subtopics. They then create a scenario, a "learner's journey", to overlay the storyline. Sawyer then uses the idea of an actual reader undergoing his or her own learning experience; feeling the peaks and troughs of accomplishment, the 'oh crap' valleys and the 'I rule' moments. The scenario becomes a narrative tool to refine the chapter content, order, and presentation.

Sawyer's linear story is just one way of depicting what Reynolds calls layout. But how does the scenario work? The story is the simple linear sequence but the narrative is what they construct around the bare facts of the story. The narrative sketches how someone (a generic audience) encounters the facts as they are presented or made available 'in order'. Perhaps most important and implied but not explicit is that the rough notes, the storyline and the narrative structure are also necessary tools and technique for communicating ideas these. In the first instance Sawyer might be working alone but still putting ideas down and re-engaging with them, reorganising them. This process of capturing, organising, reorganising is a simple compelling account of what goes into presenting ideas but a lot of work has taken place prior to this stage; the goal of the book, deciding what the chapters should cover, how the chapters relate to each other etc.

RESOURCES
Quick and Easy Video with a Flip Cam (dspace.ndlr.ie)
A Guide to Student-Generated Videos(www.studentgenerated.com)
MINO HD FLIP CAMERA USER GUIDE (dspace.ndlr.ie)
The following tutorials from UCD's School of Information and Library Studies (SILS) may be of interest (note that JayCut, the Blackboard Wiki, and other systems they describe are no longer available).


Footnote:
Storyboarding is also used as a user-design technique for systems development. For examples see The Importance of Storyboarding Your iPhone App by Josh Clark and Storyboard technique for software projects by Adam Musial-Bright.

REFERENCES
Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery, Berkeley, CA, New Riders.
Sawyer, B. (2009) The Learner's Journey in Practice. (blogs.oreilly.com)

Here's my pitch for you to 'storyboard' and some tips on how to do it.

Storyboarding from Allen Higgins on Vimeo.

Why video presentations?

There are considerable challenges associated with the recent shift to large class lecture modes. Challenges surround the balance between the two extremes of teaching/learning design: from student-centred to teacher-centred learning. Student-centred learning becomes less feasible as class sizes increase. The predominant model for teaching incorporates student contributions to continuous assessment predominantly focused on classroom presentations and/or written reports. In addition lecturer provided materials are mainly in the form of slideware, complemented perhaps by a set text or reading list, and possibly combined with associated practical sessions in tutorials or workshops. However reduced student engagement is an inevitable consequence of lecturing to large classes of 150+ students coupled with reduced availability of tutoring resources.

The argument for video presentations

Video presentations address two gaps in the current situation facing taught programmes in the University. A shortage of time to listen to and discuss student presentations in class (noting that presentations also often overrun the allocated time). A shortage of digital media targeting specific curricula (University students may also contribute valuable sources of new research and analysis). We also aspire to provide students with 21st century communication and presentation skills encompassing digital media technologies (video, graphics, audio etc) beyond the basics of slide-ware tools. Exposure to video presentation enables students to develop personal competencies in digital media production and delivery. Student and lecturer generated digital media content has the potential to complement the taught components of our degree and masters programmes.

Video presentations can enhance student engagement and involvement by structuring the student's own hands-on experience by preparing independent research and presentations for on-line delivery. Digital capture and production tools also empower a students' ability to plan, design and create their own showcase their research projects. An anticipated benefit is that students will also acquire a practical understanding of advanced communication and media production.

Finally, locally generated material (in particular local Irish content) has the potential to make a pedagogical contribution that reflects and disseminates the unique situations and experiences (cases) of (for example) firms in Ireland. This sort of richly illustrated, enacted and narrated media associated with the goals of a particular course may inspire and challenge following classes and also perhaps be of interest to a global community.



Friday, June 27, 2014

Doing Good By Doing Well & More

Two of our students (Fiona Walsh & Guillaume Poznanski) have published a piece on "impact sourcing". Impact sourcing is a term for initiatives in sourcing work that are founded at least partially on social ethical intentions to enable people to work, with dignity and respect, to improve and possibly overcome challenging circumstances.

See the GSC (Global Sourcing Council) for the article.

Friday, April 25, 2014

A kind of curated creative sourcing service

Crew (previously Ooomf) offer a high quality creative service, technology edged, arty, crafted (link).

Tuesday, April 22, 2014

Friday, April 11, 2014

Winners! Leaders of Tomorrow 2014

Nubi Kayode and Alex Keaney were chosen as winners with OnePlace.
From Alex's FB photos: Pitching for the penultimate time to Accenture leaders and competition.
"Bring on the final — with Nubi Kay at Accenture Grand Canal Plaza."
OnePlace is an application to make messaging simple again. OnePlace aggregates all of your messaging apps, allows for smart sending (so you send to active and priority recipient accounts), and consolidate in-bound messages from multiple platforms for better context.
They will travel to Accenture’s New York Digital Innovation Centre and have the opportunity to pursue their business idea in a dedicated space on the NDRC Launchpad programme, Ireland’s leading digital accelerator platform. They will receive expert mentorship, weekly workshops and more to make their idea their future and become a Leader of Tomorrow. They also have the option of a 6 month Leadership Internship with Accenture.
The Leaders of Tomorrow competition aims to identify, foster and recognise leadership potential and innovative thinking amongst aspiring entrepreneurs in Ireland.

Wednesday, April 9, 2014

Leaders of Tomorrow Award 2014


Kayode Nubi and Alex Keaney at the LoT Pitch Meeting

Four students on the MSc iBusiness - Innovation through ICT programme entered this year's "Leaders of Tomorrow" competition.
Cathal McNamara and Darragh Leahy with QR-Stamp, a system for making post easy; and Nubi Kayode and Alex Keaney with OnePlace, an application to make messaging simple again.
Kayode Nubi and Alex Keaney were selected as finalists, while Cathal and Darragh made it through to the second round.
The winner from the top six finalists will be announced at the 2014 LoT award ceremony, Thursday April 10th, 6pm at Accenture, 4th floor, 1 Grand Canal Square.
The Leaders of Tomorrow competition aims to identify, foster and recognise leadership potential and innovative thinking amongst aspiring entrepreneurs in Ireland.