The MGS Blog

Monday, January 18, 2016

Welcome to New Proudly Made in Africa Fellow: Dr Penelope Muzanenhamo

Message from Professor Ciarán Ó hÓgartaigh, College Principal and Dean of Business, UCD.
"We are delighted to welcome Dr Penelope Muzanenhamo as the new Proudly Made in Africa Fellow in Business and Development, based at the UCD Quinn and Smurfit Schools."
Penelope has studied the contribution of Brand Africa to Sustainable Development from a diasporan perspective. She holds a PhD from Warwick Business School (WBS) and two Masters degrees (in Strategic Management and in Business Administration) from the University of Innsbruck, Austria.
Dr Penelope Muzanenhamo Room Q108, UCD Lochlann Quinn School of Business, University College Dublin.

On 10/Feb/2016 Penelope delivered a seminar titled "Why Africa"
She described the potential for shifting value added activities to different sites as a means of better distributing the resources of a value chain; to shift benefits towards primary producers. The supply chain / value chain perspective offers an intriguing way of looking the Global Sourcing phenomenon.

Impact sourcing or ethical sourcing raises the potential to make better use of the links between entrepreneur and enterprise motivation, social need, value production with region branding and the strategic goal of Country Selection for Global Sourcing. We consider why issues of location branding are typically not evident or employed by digital enterprises (software and service firms). Some authors have claimed that the notion of national culture and national myths surrounding professional identity should be significant determinants of levels of outsourcing activity actually appear to be largely ignored in the tech industry where it is rare to associate a product or service so closely with a location (country, culture, etc.).